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How to Survive Coronavirus as a Small Business

Uncategorized Aug 26, 2020

5 Lessons our Small Business Learned During the Global Pandemic of 2020

Like many of you, I’ve spent the past 6 months fighting to rebuild our small business to be strong enough to survive coronavirus.  We’ve redesigned our training programs, our marketing systems, our client communication tools and changed our entire business model to be able to keep a “safe distance” and ensure our staff and client’s safety.... And amazingly we've lived to tell the story. 

Now, I'm not saying it was easy or that we've done things right (or even well), but we are coming out of 2020 stronger.  Below are 5 things we did differently to pivot and stay profitable even after having to lay off all of our staff back in March and rehiring them in April.  

Lesson 1: We got lean…

Like SUPER lean… like I threatened to only cook ramen and considered canceling our $14 per month spotify subscription lean… 

By getting intimate...

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Ready, Set, Responsibility: Taxes, Taxes, Taxes

So Many Hats, So Little Time

Choosing the self-employed career path gives you a lot of personal power, and as we know, with great power comes great responsibility. 

And one of those responsibilities is paying your taxes... But, just because you’ve chosen to shoulder additional responsibilities as a small business owner doesn’t mean that your stress level needs to rise just as much as your commitments have! You can learn how to cover all of your bases without stretching yourself to a breaking point.

Taxation Before Vacation

One of the reasons tax season can be so stressful is because we try to ignore it for 11 months of the year. Running a business really requires you to be mindful of what and when taxes must be paid, and also how your income affects what you owe.

When you are aware of your tax obligations all year long.... tax season will no longer be a seasonal stressor, instead it becomes a review of what you’ve already done (and saved).   For...

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Insuring Success....

Uncategorized Sep 29, 2019

Insurance for the Inspired

In this day and age, you can insure just about anything.  But understanding what your business vulnerabilities and insurance needs are sometimes confusing enough to make your head spin.

But.... When you do it right.... Your business won't only "survive" in the face of adversity, it can thrive!

In this week's blog post we're wanting to help make sure that you are prepared to face any challenges that may come your way... Below is an overview of the most frequently needed types of insurance coverage for small businesses. 

With the help of a good insurance broker and the right coverage you can rest easy knowing you are covered.

General Liability Insurance: Every. Business. Needs. This.

General Liability insurance both defends and covers damages that could be claimed against your business for possible property or bodily damage.

Professional Liability Insurance: This is supplemental to General Liability Insurance, and helps cover claims against error,...

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How Bookkeeping Makes Your Small Business More Profitable: Resources


Wow, we covered a lot of information in the last month. And for all that we did cover, there’s so much more information that we could have given you… but it would have been difficult to understand it all at once


Profitability, in theory, is simple, but in practice, it takes time to understand and even more time (and plenty of energy) to apply your knowledge to your small business.


Let it never be said that we left you high and dry! We’ve got some wonderful resources that we use ourselves and also use with our relatively diverse set of small business clients.


Profitability Review


As we know by now, profitability isn’t just in the numbers, profitability is much more of a measure of your efficiency and ability to grow. More specifically, profitability is a measurement of how much profit you can make with a given set of resources and inputs.

We know that having a firm grasp on your expenses is the first step to...

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How Bookkeeping Makes Your Small Business More Profitable: Profits and Long Term Planning

So you’re making money and you’re happy… but what do you do next? Let’s discuss how you can use your net income to further your own profitability and lay the groundwork for long-term success!

Managing Profits and Savings


If you made it this far with no debt, you should not only pat yourself on the back, maybe you could tell us your secret - but for most small businesses, the first few years are more about staying afloat and learning the ins and outs of your new dream job. 


Most of us have borrowed in some form or another to make sure we had the cash flow to maintain our business during its infancy. Now that we have secured net income and we understand how to make our services profitable - we can focus on managing our money efficiently! 


If coming up with a Debt Reduction plan wasn’t part of your process for understanding your business expenses, than now is the time to do it! Pay from the highest interest rates first -...

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How Bookkeeping Makes Your Small Business More Profitable: Knowing your Customers and Increasing your Profitability

If you’ve been keeping up with our recent blogs you’ve already learned the foundation of small business profitability - your expenses and your income. Now it’s time to expand on this foundation to create sustainable changes in your business that lead to long term success.


It may seem like the above covers almost everything about making your small business more profitable, and we did cover a lot of very important things that will make you a smarter business owner, but there’s even more you can do to create an efficient and profitable business!


Knowing your Customers


Love, hate, or something in between, you need your customers for your small business to thrive!


When you’re just starting out, you’re thankful to have any clients, and you probably aren’t worried about retention or sales trends. But now, you’re smarter and you understand the money flowing in and out of your business - so it’s time to...

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How Bookkeeping Makes Your Small Business More Profitable: Knowing your Income


Last week we talked about how understanding your small business expenses is a crucial component in making your business more profitable. Now we’re going to build on that with what we all really think of when we think of profitability, income.

The Expense and Income Relationship


In its most simple form, your income is all the money you bring in and your expenses are all the money that goes out. Your profit, or lack of, is the difference between these two numbers.


One common phrase that we hear and say frequently is “if you want to make money, you have to spend money.”


That doesn’t mean you just need to spend a certain amount of money, you need to make good decisions about what you spend your money on so those expense result in income for your small business.


Evaluating your expenses on a regular basis is one of the best ways for small business owners to stay on top of their financial plans and, most importantly, meet...

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How Bookkeeping Makes Your Small Business More Profitable: Knowing your Expenses

Keeping your Small Business books in good order is something that we’ve hammered home to our readers over the last year - but there’s more to good business than just keeping your books up to date, in fact, that’s only the beginning! 

Good bookkeeping is the gateway to making your business go from good to amazing and it will allow you to turn small successes into huge gains.

So.... What is profitability?

Well it’s not just your top line that is important. That is to say, profitability is not measured only by your INCOME, it’s more than that.

Profit is an absolute number that is calculated by subtracting the total expenses from the total income.

So your profit margin is a solid number, while your profitability is a relative one. If this sounds more like math theory than business practice, don’t worry, stick with us and we'll explain...  

In the most simple sense, profitability is a metric that a company will use to determine how...

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Small Business Guide to Low Stress, High Success: Tax Liability

Uncategorized Jun 25, 2019

Employment taxes


We typically think of taxes as a once a year rodeo. There are, however, taxes that are reported and paid on a regular basis, such as employment taxes.


If you as a small business owner have employed other individuals on an hourly or salary basis, then you are responsible for paying certain types of taxes to the government.


As an employer not only must you pay and report employment taxes to the government, you are also required to prepare W-2 forms to report wages, tips, and other compensation paid to your employees.


There are two main factors that you have to pay attention to when it comes to employment taxes: reporting schedules and the different types of taxes.

Tax Types


There are several categories of taxes that an employer is responsible for and you must make sure that you are not only withholding them, but also that they’re making it to the correct place.


As an employer, you are responsible for calculating and...

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Rediscover your WHY

We see you... small business owners

We know how demanding and stressful and hard it is to be self-employed.

We know how exhausting, frustrating and rewarding being your own boss can be.  We also know that carrying around that stress can negatively impact all aspects of your life, not just your business!   

And we know that when we're stressed.... how hard it is to stay inspired and focused on your passions and goals.

So we wanted to take a minute to share with you a stress reduction exercise that we do when we're feeling completely crushed by the overwhelming weight of the responsibilities of being self-employed...

So.... Whether you started your business 10 years ago, 10 months ago, or you've just come up with 10 ideas for your first business, we want to give you some strategies that work for us when we're feeling burned out and uninspired.

Whenever we're feeling like we can't keep up our head above water, it helps for us...

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